Things have been moving fast for this ethical British brand. We launched in 2006 leading the way in producing a new generation of bright, fun and stylish organic cotton & fairly traded baby wear.
Then we were told to grow up (charming!), so we introduced clothes for kids too. But the truth is we don’t like to take things too fast, after all you can’t expect to save the planet whilst modelling your business on the fast fashion approach of the high street.
So here at Piccalilly we like to do things a little differently - we call it the Piccalilly way! And with this in mind we’ve worked hard to produce ranges that fit into our ethos and the things we believe in.
We hope you like the Piccalilly way. If you have ideas how we can improve what we do we’d love to hear from you – we’re not perfect (but we’d like to be) and our aim is definitely to be the very best that we can!