Littlelamb was started by Esme and Nick way back in 1997 as most of these ideas do - over the kitchen table with a bottle of wine. Or two.
After being involved with every aspect of the fashion trade and having seen the same fashions come around not twice but three times (well - Nick did start at 14 back in 1976) they were getting a bit disillusioned with it all. There are only so many lost weekends you can have - especially when the little ones started to appear.
At the time they owned a chain of 14 fashion shops spread around the south of England and Wales. Everytime Nick flew off to a factory somewhere Esme would put the nappy prototype in his bag and ask him to get a quote.
Cutting a long story short - Littlelamb was launched five years later with a cotton nappy system in 2002.
The mission was to manufacture a top quality product that would last but at a reasonable price. For some reason modern washable nappies back in 2002 were an aspirational product with a price tag to match.
Since 2002 they have sold over 450000 nappy kits and countless smaller packs.